Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters
Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters
Jonathan White
Opinion

Opinion

The East Stand by Jonathan White

Cristiano Ronaldo’s return a boost to Manchester United in China if not the English Premier League

  • Deal, which could rise to US$125 million over three years, is money well spent if suits can leverage superstar for commercial return
  • Portugal striker, who is bigger than the club itself across social media, as important off the pitch as he is on it for Old Trafford giants

Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters
Manchester United's Cristiano Ronaldo celebrates scoring against West Ham United in the English Premier League in 2008. Photo: Reuters
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