Cristiano Ronaldo to ‘continue engaging’ with Chinese social media platforms, as Premier League and FC Barcelona also dominate
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Portuguese superstar Cristiano Ronaldo is still the king of Chinese social media, according to digital sports agency Mailman’s annual report.
The Red Card 2022: China Digital Performance Index, which ranks European football clubs, leagues and players amid China’s evolving online sports landscape, underlined the importance of digital engagement and monetisation as the Covid-19 pandemic continues to limit visits to the mainland for another year.
Manchester United forward Ronaldo, who became the first person ever to reach 400 million followers on Instagram this month, continues his unmatched star power in China.
The 37-year-old is the most followed and engaged player on Weibo, boasting almost 7.5 million followers, while gaining nearly eight million followers in his first month of launching an account on Kuaishou. Ronaldo is an official ambassador for the video sharing mobile app, with his partnership igniting discussions over the power struggle between itself and Douyin.