China’s team failed to qualify, but the country is visible at the World Cup finals in Qatar. Photo: AP
China’s team failed to qualify, but the country is visible at the World Cup finals in Qatar. Photo: AP

Fifa World Cup 2022: China has presence in Qatar despite team’s absence, while football fever sweeps Weibo

  • The country’s team again failed to qualify but its fans are fully invested, snapping up merchandise including jerseys, boots and video games
  • China has also sought to flex its soft power during the month-long football fiesta, while several Chinese firms have roles in Qatar 2022

China’s team failed to qualify, but the country is visible at the World Cup finals in Qatar. Photo: AP
China’s team failed to qualify, but the country is visible at the World Cup finals in Qatar. Photo: AP
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