AFC establishes new ‘Dubai-registered’ broadcast partner after terminating 10-year deal
- Last week, AFC terminated a 10-year deal with Football Marketing Asia five years early
- AFC establishes broadcasting rights with new partner Asia Football Group on Monday
Asian football’s governing body announced its new broadcast rights partner on Monday, three days after terminating a previous exclusive deal five years early.
The Asia Football Group is now the exclusive rights holder through 2028. The Asian Football Confederation gave no details about investors or executive managers.
“Asia Football Group was established exclusively to provide bespoke services to the AFC and its commercial partners, with a network of offices in Dubai, Hong Kong and Singapore,” they said, adding the body’s new partner is “Dubai-registered.”
A previous company called “Asia Football Group” is listed on business directories as being created in Singapore in 2004 to provide football youth training programmes.
The AFC last week terminated its 10-year deal with Football Marketing Asia, which was a partnership between agencies in China and Switzerland and has an office in Hong Kong.
The new deal takes immediate effect, the same day the group stage of the Asian Champions League starts. Karim Benzema and Neymar are set to make their debuts in the competition Monday for their Saudi Arabian clubs.