Tiger Woods as an ad pitchman will take a hit but his sponsors will not abandon him for now

The marketability of Tiger Woods will suffer following his arrest for driving under the influence, but the former world number one golfer’s current sponsors will likely stay by his side, according to experts.

Woods, who had surgery in April to relieve back pain, blamed the incident on prescription drugs, but that was not enough to keep his droopy-eyed mug shot from being etched in the minds of many who were once captivated by his dominance on the course.

Still, despite his struggles on and off the course, Woods is the greatest golfer of his generation and sponsors like Nike, Bridgestone Golf, Monster Energy and TaylorMade are not likely to rush and cut ties with him, marketing experts said.

“They have to be very measured in terms of their response to their relation with him,” said David Carter, professor of sports business at the University of Southern California’s Marshal School of Business.

“He may not be delivering value but you could also be doing harm to your own brand if you cut and run on a guy with such global notoriety.”