Can newcomer Just MMA kick-start Hong Kong’s ailing cage-fighting scene? New organisation aims to showcase local fighters
Territory will be helped by new organisation aiming to showcase local talent
Hong Kong’s efforts to carve itself a niche in the rapidly evolving world of mixed martial arts have received a boost with a new promotional organisation to be launched using the city as its base.
“We want to build a sports media company and we want to nurture Greater China talent,” said Tony Au, CEO and founder of Just MMA.
“To bring fighters up and to present them to Asia could be something very interesting. Taking the talent to the world is one of our goals. As a sports media company we also want to tailor make events for individual clients.”
Efforts to establish regular and credible MMA events in Hong Kong have been met with mixed results with the likes of the Legend and IMPI organisations falling by the wayside after giving hope to the city’s growing band of fighters.
Other groups have combined MMA with other combat sports such as Muay Thai and kick boxing at their events with varying degrees of success.
The major players in Just MMA were involved in the IMPI promotions and Au said they would take their experiences from hosting events and expand the reach and opportunities the sport is offering.
“There is a need to get a balance between getting the event right but also getting the right sponsorship,” said Au. “I believe also that the focus should solely be on MMA.”
Asia also has any number of smaller promotions from which fighting talent can emerge and Au said the plan with Just MMA was to give rising talent a platform on which they could showcase their skills.
Featherweight Ramona Pascual, meanwhile, was a shining light in early IMPI cards before losing her past two fights to fall to 2-2 overall.
Regardless, Pascual’s talent has caught the eye of the Seoul-based Road FC group but other fighters failed to make much of an impact – something Au said Just MMA can help address.
“All our shareholders are Hong Kong people,” said Au. “We already have close relationships with the gyms in Hong Kong. So naturally we will look to Hong Kong talent.
“The pool is small but we should be able to nurture a handful of fighters, and we know there is an audience for the sport here already.”