Hong Kong T20 Blitz faces biggest test of global popularity as KPMG signs on as title sponsor following record broadcast deal
The fledgling tournament is hoping for millions of viewers around the world and plenty of spectators at the ground
Professional services firm and auditors KPMG has signed on to sponsor the 2018 Hong Kong T20 Blitz on the eve of the tournament, which faces a major test of its popularity this week when the third edition starts today at Mission Road.
With a record number of television broadcast deals delivered by partner Sunset+Vine, organisers are now hoping that fans will either tune in wherever they are around the world or flock to Mong Kok to watch the action live.
“I think this year’s tournament always was going to ride on the rapid growth of last year, and various things that have been put into place have contributed towards that,” said Cricket Hong Kong director Jonathan Cummings. “Obviously, Sunset+Vine and TV distribution is a big step and having title sponsorship from KPMG sends the message that it’s the right level of sponsorship that we want for this type of competition.
“Getting that reach with people watching around the world and watching from the ground itself is the most important things.
“With KPMG, it is very much a partnership with Cricket Hong Kong to help the sport grow in the city and help the tournament grow,” added Cummings, who said the sponsorship deal is initially for one year.