Chinese Basketball Association team Zhejiang Guangsha Lions take on Taiwanese Super Basketball League team Yulon Luxgen Dinos at The Terrific 12 tournament in Macau in 2018. Photo: Power Sport Images
Chinese Basketball Association team Zhejiang Guangsha Lions take on Taiwanese Super Basketball League team Yulon Luxgen Dinos at The Terrific 12 tournament in Macau in 2018. Photo: Power Sport Images

‘Champions League of Asian basketball’ – why the East Asia Super League aims to build local heroes and regional rivalries

  • Former NBA China and UFC Asia managing director Mark Fischer appointed East Asia Super League’s chief commercial officer
  • ‘We want to be seen as the pinnacle or hub of basketball in east Asia’, says veteran of sports scene

Chinese Basketball Association team Zhejiang Guangsha Lions take on Taiwanese Super Basketball League team Yulon Luxgen Dinos at The Terrific 12 tournament in Macau in 2018. Photo: Power Sport Images
Chinese Basketball Association team Zhejiang Guangsha Lions take on Taiwanese Super Basketball League team Yulon Luxgen Dinos at The Terrific 12 tournament in Macau in 2018. Photo: Power Sport Images
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