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We Are Champs boxing event is Hong Kong’s answer to the Paul brothers’ crossovers – but it can only be good for struggling local scene, say organisers
- Pro boxers welcome first-ever YouTuber and KOL-filled fight card as even Floyd Mayweather Jnr tunes in
- ‘Whether you’re a supporter or a hater, the Hong Kong people are talking about this event’ says head organiser Ng
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Love it or hate it, the Hong Kong public have been engrossed in the upcoming We Are Champs pro-celebrity boxing extravaganza at Star Hall, Kowloon Bay on Saturday.
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Unless you have been living under a rock – or have not seen the billboards at the Cross-Harbour Tunnel – HKEsports founder and silver spoon kid Derek Cheung will fight lawyer-turned-influencer Joseph Lam Chok after a brewing war of words on social media going back months.
The undercard is a mix of the city’s best combat fighters and so-called KOLs (key opinion leaders), many of whom are making their amateur boxing debuts. Highlights range from local boxing star Raymond Poon Kai-ching vs former national Muay Thai champion Dylan Yiu Tat-fai, to Hong Kong YouTube favourite Jason Chau (familiarly known as “Big J”) vs Boyz band member Steven Cheung Chi-hang, among several other curious matchups.
Tickets, starting from HK$1,280, with “VVIP” tickets selling for HK$28,800, are sold out. The event’s unironic slogan “No Bull****, Let’s Go” has caught on as fans and trolls continue to discuss who will live up to the trash-talk and whose head will be bouncing off the canvas.
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“When I heard Derek was hosting this type of event, I thought it was amazing because before there was only really Rex Tso [Sing-yu] to lead the boxing line in Hong Kong,” said professional boxer Edwin Ng Ka-ho, head organiser of the event’s judging and referees team.
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