Conor McGregor (left) stares down Donald ‘Cowboy’ Cerrone during a ceremonial weigh-in for UFC 246. Photo: AP
Jonathan White
Opinion

Opinion

The Takedown by Jonathan White

No MMA at Tokyo 2020 but Olympics must chase UFC crowd to capture youth

  • Olympics going all out to capture millennials and generation Z with new sports but answer lies in MMA
  • Just look at the interest in this weekend’s huge UFC 246 fight between Conor McGregor and Donald Cerrone
Conor McGregor (left) stares down Donald ‘Cowboy’ Cerrone during a ceremonial weigh-in for UFC 246. Photo: AP
READ FULL ARTICLE