UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP
UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP

How the rise of Zhang Weili is helping the UFC reach China’s online masses

  • Strawweight champ can’t even go for a run without being recognised in China now, nor to the airport – even when she was wearing a hazmat suit
  • UFC tops 5.6 million followers on Douyin, with launch of flagship Tmall e-commerce store following opening of Performance Institute in Shanghai

Topic |   Ultimate Fighting Championship (UFC)
UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP
UFC women’s strawweight champion Zhang Weili punches Joanna Jedrzejczyk at UFC 248. Photo: AP
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