Lorenzo J. Fertitta

UFC's rise from 'barbarity' to 'fastest-growing sport' didn't come easy

From perceived barbarity to 'the fastest growing sport in the world', UFC has come a long way - but it wasn't easy, as CEO Lorenzo J. Fertitta explains ahead of the fight brand's forthcoming China debut event in Macau

TOP PICKS

Lorenzo J. Fertitta
READ FULL ARTICLE