Why Derek Jeter could make even more money in retirement
Marketing experts say the Yankees legend could expect cash to roll in as his playing days come to an end, such is his appeal to major brands
When Derek Jeter brings the curtain down on a wondrous 20-year career this weekend, the New York Yankees captain will certainly not be walking off into the sunset.
A player who has eclipsed over US$265 million in career earnings while playing for MLB's most storied franchise, Jeter could grow even richer.
A bright future bursting with intriguing possibilities awaits the man New Yorkers know simply as "The Captain", who some marketing experts believe will remain the face of baseball even in retirement.
The most amazing thing about Derek is his ability to relax in every moment
Jeter, one of North America's most recognisable athletes, could hit a home run by marketing his image to help broaden his product endorsements or becoming a television analyst.
About to take his place in the pantheon of Yankee greats alongside Babe Ruth, Lou Gehrig, Joe DiMaggio and Mickey Mantle, Jeter will have lots of options in the next phase of his life.
"He hasn't gotten married yet and had kids. Those are all different challenges that he's probably going to look forward to," said Basketball Hall of Famer Michael Jordan, who took part in Derek Jeter Day at Yankee Stadium this month.
"I've heard him talk about possibly owning a team. Financially, he's put himself in a good position. His knowledge of the game is strong.