Cheerleading has a “high youth appeal”, catching the IOC’s attention. Photo: AFP
Tim Noonan
Opinion

Opinion

Tim Noonan

In trying to keep up with the times, traditional Olympic Games now a thing of the past

Striving to engage more youthful demographics, and dollars, the IOC is going in some vastly different directions

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Cheerleading has a “high youth appeal”, catching the IOC’s attention. Photo: AFP
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