NFL (National Football League)

Could Sean ‘Diddy’ Combs, Steph Curry and Colin Kaepernick become the NFL’s first black owners?

Basketball legend Michael Jordan another of the names from sport and politics being mentioned as possible next owners of the scandal hit Carolina Panthers

PUBLISHED : Tuesday, 19 December, 2017, 10:12am
UPDATED : Tuesday, 19 December, 2017, 10:24am

Owner Jerry Richardson said he would not start the process to sell the Carolina Panthers until after the team’s season ends, but speculation is already swirling about who might be the next owners.

NFL franchises are rarely sold, and the interest among potential owners is likely to be high. The Panthers are worth an estimated US$2.3 billion, and a sale could plunge Charlotte into uncertainty, as the new owners would not be bound to stay in the city long-term.

A “tether” tying the team to Charlotte in exchange for stadium improvements funded by the city runs only through June 2019.

The Panthers have a large group of local owners who hold smaller stakes in the team, in addition to Richardson, and it is possible some of them could step up to band together and buy the team. Or the Panthers might find a totally new owner, such as local auto racing tycoon Bruton Smith and his family.

The Charlotte Chamber declined to comment on Monday. In a brief statement, Charlotte Mayor Vi Lyles said the city would work with whoever emerges to buy the team.

“We understand transitions are inevitable, and we look forward to working with current and future ownership,” said Lyles. “Keep pounding.”

On social media, hip-hop Sean “Diddy” Combs (Forbes-estimated net worth: US$820 million) quickly said he wanted to buy the Panthers.

“It’s time for Black ownership!! The time is now. Let’s make it happen!!,” Combs tweeted on Sunday night. “I will have the best half-time show, the best selection of music, and we will win Super Bowl after Super Bowl,” Combs said on Instagram.

Golden State Warriors star and Charlotte native Steph Curry quickly followed up, announcing “I want in!”

Former San Francisco 49ers quarterback Colin Kaepernick, out of the league after starting a wave of kneeling protests during the national anthem, followed up on Monday and said he wanted to join.

“I want in on the ownership group! Let’s make it happen!” Kaepernick tweeted.

Richardson’s unexpected announcement to sell followed a bombshell Sports Illustrated report that outlined allegations of sexual and racial misconduct by Richardson towards former Panthers employees.

The Panthers’ minority owners include some of Charlotte’s best-known figures, such as real estate magnate “Smoky” Bissell (who recently sold Ballantyne Corporate Park for US$1.2 billion), developer Johnny Harris, philanthropist and Family Dollar founder Leon Levine (Family Dollar was sold for US$9.1 billion in 2015) and members of the Belk family (the Belk department store company was sold to a private equity firm in 2015 for US$3 billion).

Speedway Motorsports chairman Bruton Smith and son, CEO Marcus Smith, have both expressed interest in eventually buying the Panthers.

“Would we be interested? Yeah. It would be an incredible opportunity and such a neat opportunity and property for anybody to be able to shepherd into the future,” Marcus Smith said in a 2016 interview with the Observer.

In a 2016 interview with, Bruton Smith, 90, expressed similar sentiments. He and his family have a Forbes-estimated net worth of about US$1 billion.

“Would I buy them? I’ve got some boys that want me to, and so we may – on a weak moment – we might would do that,” Smith told

The Smiths declined to comment on Monday morning.

The Smiths recently lost out on the chance to bring a Major League Soccer franchise to Charlotte in that league’s expansion. Marcus Smith was heading a group that sought to buy an expansion franchise, with a league fee of US$200 million, and start playing in 2020 in a proposed US$175 million soccer facility, funded largely with public money.

Basketball superstar Michael Jordan struck a deal in 2010 to buy the Charlotte Bobcats for US$275 million. At the time, the basketball team were losing money. Jordan brought back the Charlotte Hornets name, season increasing ticket sales and helping to turn the team’s fortunes around. The Hornets are now worth US$780 million, according to an estimate from Forbes.

Jordan, as a major league sports owner in Charlotte with deep pockets, could potentially be involved in any bids for the Panthers, though he has not publicly expressed any desire to buy the team. A representative for Jordan could not immediately be reached.

Richardson had previously planned to sell the team two years after his death. Jonathan Jensen, a sports marketing consultant and professor at the University of North Carolina at Chapel Hill, said it appears the Sports Illustrated report prompted Richardson to move up that timetable.

“Sounds like the plan all along had been to begin the sales process upon Richardson’s death, and these issues simply accelerated those plans,” he said.