Russian President Vladimir Putin meets Fifa president Gianni Infantino at the FC Krasnodar Stadium in Krasnodar, Russia. Photo: AP
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Far-reaching Gazprom deals show Russia’s state-backed sports sponsorship soft power play is flexing its muscles

From the 2018 World Cup to the gas giant’s Europe-wide network, Moscow is using sport to reinforce its image at home and abroad

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Russian President Vladimir Putin meets Fifa president Gianni Infantino at the FC Krasnodar Stadium in Krasnodar, Russia. Photo: AP
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Simon Chadwick

Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.

Paul Widdop

Paul Widdop

Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.