Magic moments: NBC searches for Winter Olympic clips to go viral at Pyeongchang games

A producer edits the film into a brief clip and sends it electronically to a room down the hall, where a social media team posts it on NBC’s Olympic website, Facebook, Twitter and other social media destinations. Within a few days, it has been seen more than 1.6 million times.

Welcome to NBC’s Highlights Factory, responsible for culling the best and oddest moments of the Pyeongchang Olympics and blanketing the world with them.

The network, which paid $963 million for the rights to show the Olympics in the United States, has built a facility for some 2,500 staff members in Pyeongchang. But it also has around 1,000 people working in an office off the Connecticut Turnpike, and for each Olympics it is increasing its domestic workforce, said Tim Canary, vice president of engineering.

The curling and cross-country competitions are called by announcers working in booths in Connecticut, not South Korea. The popular online “Olympic Zone” show is fully staffed here, and the office opened in 2012 is the nexus for everything its cameras collect.

Then there are the sleep-deprived staffers of the Highlight Factory, who are responsible for combing through and cataloguing every piece of footage shot by NBC and the Olympic-run feed for other broadcasters. There are some 778 hours of live competition in the games, said Eric Hamilton, director of digital video production.

“Pretty much every moment is the most important moment in somebody’s life, some athlete’s life,” he said. “It’s the moment that they’ve prepared for years, and they have just a few seconds in which to do it. Our job is to draw the curtain back on that and let everyone see it.”

The staff members produce the typical clips of game-winning goals and gold-medal runs down the mountain. A recent 12-hour shift that ended at 8am produced some 130 videos for dissemination online.