Samsung denies lobbying for 2018 Pyeongchang Winter Olympics

Media report claims Samsung launched illicit lobbying to help bring the Games to South Korea

PUBLISHED : Monday, 16 April, 2018, 12:43pm
UPDATED : Monday, 16 April, 2018, 1:09pm

Samsung has denied a media report it launched illicit lobbying to help bring the 2018 Winter Olympics to Pyeongchang, South Korea.

The Seoul-based SBS television network reported last week Samsung tried to use as a lobbyist Papa Massata Diack, the son of Lamine Diack, a disgraced former head of the International Association of Athletics Federations.

The SBS said the son requested Samsung to sign a US$9.5 million sponsorship for the IAAF’s Diamond League circuit in return for possibly lobbying some IOC members to support Pyeongchang’s bid. 

The  broadcaster based its speculation on email exchanges between Samsung and Papa Diack that it has obtained.

Samsung has responded by calling the SBS report inaccurate. It says it has signed legitimate sponsorship contracts with many international sports organisations, including the IAAF.

In late 2009, Samsung chief Lee Kun-hee was granted a special presidential pardon — by the then South Korean government of conservative President Lee Myung-bak — from a suspended sentence for illegal financial dealings so he could rejoin South Korea’s campaign to host the Winter Olympics. 

South Korea, which twice previously failed to bring the games to Pyeongchang, eventually won the rights to host the Winter Games in 2011.

Earlier this month, South Korean prosecutors indicted Lee Myung-bak on charges he took bribes from Samsung and others. Prosecutors said Samsung took such benefits as Lee Kun-hee’s pardon in return for the bribes.