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Pyeongchang Winter Olympics 2018
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Former International Olympic Committee (IOC) president Jacques Rogge (right) meets with former South Korean President Lee Myung-bak and Samsung Chairman Lee Kun-hee (centre) in 2011 in Durban, South Africa, ahead the opening ceremony for the 123rd IOC session to decide the host city for the 2018 Olympics Winter Games. Samsung has denied a media report it launched illicit lobbying to help bring the 2018 Winter Olympics to Pyeongchang, South Korea. Photo: AP

Samsung denies lobbying for 2018 Pyeongchang Winter Olympics

Media report claims Samsung launched illicit lobbying to help bring the Games to South Korea

Samsung has denied a media report it launched illicit lobbying to help bring the 2018 Winter Olympics to Pyeongchang, South Korea.

The Seoul-based SBS television network reported last week Samsung tried to use as a lobbyist Papa Massata Diack, the son of Lamine Diack, a disgraced former head of the International Association of Athletics Federations.

The SBS said the son requested Samsung to sign a US$9.5 million sponsorship for the IAAF’s Diamond League circuit in return for possibly lobbying some IOC members to support Pyeongchang’s bid. 

The  broadcaster based its speculation on email exchanges between Samsung and Papa Diack that it has obtained.

Samsung has responded by calling the SBS report inaccurate. It says it has signed legitimate sponsorship contracts with many international sports organisations, including the IAAF.

Flagbearers arrive during the closing ceremony of the Pyeongchang 2018 Winter Olympic Games at the Pyeongchang Stadium. Photo: AFP

In late 2009, Samsung chief Lee Kun-hee was granted a special presidential pardon — by the then South Korean government of conservative President Lee Myung-bak — from a suspended sentence for illegal financial dealings so he could rejoin South Korea’s campaign to host the Winter Olympics. 

South Korea, which twice previously failed to bring the games to Pyeongchang, eventually won the rights to host the Winter Games in 2011.

Earlier this month, South Korean prosecutors indicted Lee Myung-bak on charges he took bribes from Samsung and others. Prosecutors said Samsung took such benefits as Lee Kun-hee’s pardon in return for the bribes.

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