The perils of sport stars and social media: Newcomb and Hader’s old tweets highlight team’s fears of players being caught out years later
Two high-profile MLB players have come in for criticism over historical social media postings
She went through his whole social media history, taking down any posts that even raised an eyebrow.
Scrubbing tweets, Instagram posts and other comments, captions and status updates has grown into a top priority for LW Branding, Walsh’s company that has helped 40 NFL athletes with image control in the past three and a half years.
“Any client that we take on, that’s generally the first step we do in the process,” Walsh said. “This can take someone down in an instant. All it takes is one tweet. Now, he’s going to be known for this. This is what people are talking about.”
Newcomb of the Atlanta Braves is just the latest high-profile athlete to burn himself with reckless posts from years past. The 25-year-old nearly threw a no-hitter against the Dodgers on Sunday – a career defining moment that took a turn when he called reporters back into the clubhouse to apologise for offensive tweets sent in 2011 and 2012, when he was 18.