The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One
The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One

The Adventure Trail podcast, episode four: the professionalisation of outdoor sports and how it effects ethos, incentives and cheating

As money floods into sports like trail running and rock climbing the sports’ ethoses are at stake, but who can define values and what problems will result

Topic |   The Adventure Trail Podcast
The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One
The Ultra Trail of Mont Blanc attracts huge crowds and commercial sponsors, but says offering prize money would ruin the sport’s values. Photo: Hoka One One
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