CrossFit sold to Eric Roza after former CEO Greg Glassman steps away amid controversy
- Glassman’s recent actions, including his now infamous ‘It’s FLOYD-19’ tweet, embroiled the company in controversy
- Major sponsors had already pulled backing and multiple high profile athletes said they would not attend the CrossFit Games
CrossFit founder Greg Glassman has sold his company to tech boss Eric Roza after weeks of controversy surrounded the branded fitness regime. The terms of the deal will not be disclosed, a CrossFit representative said.
CrossFit has seen a mass exodus of sponsors, athletes and affiliates over the past few weeks due to Glassman’s remarks about the recent George Floyd protests on Twitter, in an email exchange and on a Zoom call, as well as two expose pieces accusing him of sexual harassment.
On Wednesday, CrossFit made multiple posts introducing Roza, an affiliate owner who has owned CrossFit Sanitas for a decade.
In an official release to affiliate owners, Dave Castro said “Eric is one of us” and that Roza started “boxes”, a reference to CrossFit gyms, at his tech company Datalogix and at Oracle after it bought his company. Roza also released a statement on his Twitter account.
Glassman’s downfall as CrossFit CEO began on June 6, when the Institute for Health Metrics and Evaluation tweeted that racism constituted a public health emergency in the wake of protests that broke out across the US – and later worldwide – following the killing of George Floyd, a black man, by a white police officer in Minneapolis.