Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit
Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit
CrossFit Games

CrossFit: new owner Eric Roza vows to raise presence and investment in China and Southeast Asia

  • ‘It’s a high priority for me,’ says chief executive Roza in first statement about the sport’s future in Asia
  • Roza says he shares same vision with co-owners Berkshire Partners and will keep sharp focus on what makes CrossFit so special

Topic |   CrossFit Games
Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit
Eric Roza, the new owner and CEO of CrossFit, says Asia is a priority for him moving forward. Photo: Eric Roza/CrossFit
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