CrossFit: Iceland’s Snorri Baron on helping athletes like Sara Sigmundsdottir – ‘I have always been fascinated by talent’

• The 45-year-old Icelandic native, who is covered in tattoos and power lifts, has cemented himself as one of the sport’s mainstays
• Baron got his start in advertising before the 2008 economic downturn ravaged Iceland and he was forced to pivot in his career