How Vlad Ixel traded his addictions for a career in elite trail running and why he’s scaling back on his new crutch
- Ukrainian is one of the foremost runners in Asia
- Only took up running at the age of 25

Meet Vlad Ixel, the man who decided trail running was a healthier addiction than cigarettes and alcohol.
“When I was 24, the only running I would ever do was to the liquor store before it closed to make sure I had enough bottles,” said the 31-year-old Ukrainian, who has been based in Hong Kong for the past four years. “I couldn’t sleep without my six beers.”

“The high I got from crossing the finish line was far greater than anything I felt on a night out with drugs or alcohol, and with my addictive personality it just began to snowball. Since then, I’ve literally never stopped running,” Ixel said.
He’s not exaggerating. Ixel quickly became one of Hong Kong’s most active elite runners. He is sponsored by North Face and runs roughly 30-35 ultra-marathons a year.
In addition, Ixel has quickly developed a strong presence as an online running coach and motivator, having accrued over 20,000 Instagram followers.