Asian Games: More sponsors, better marketing among OCA chief Singh’s top priorities
The Indian, 77, has been the OCA acting president since 2021, filling in for Kuwait’s Sheikh Ahmad Al-Fahad Al-Sabah
Better marketing for the Asian Games and getting more sponsors on board will be high on the agenda when Randhir Singh takes over as president of the Olympic Council of Asia (OCA) on Sunday, the veteran administrator told Reuters.
The Indian, 77, has been the OCA acting president since 2021, filling in for Kuwait’s Sheikh Ahmad Al-Fahad Al-Sabah, who was handed a 15-year ban from sports administration in May this year over ethics breaches.
A five-time Olympic shooter, Singh is the lone eligible candidate for the OCA president’s post and his elevation will be confirmed in Sunday’s OCA general assembly in New Delhi.
“We are financially very strong as it is,” Singh told Reuters ahead of the OCA gathering. “The idea now is to get more and more sponsors on board, and you can’t do it if you don’t sell the Games.
“People should be more aware of these Games. If awareness comes, money would automatically follow.”
The OCA also hosts the Asian Winter Games, Beach Games, Youth Games, Indoor Games and Martial Arts Games.
