Madness headlines 2017 Hong Kong Sevens launch concert during week-long party

The legendary British pop band joins forces with From The Jam to light up the Sevens Village

PUBLISHED : Tuesday, 13 December, 2016, 5:56pm
UPDATED : Thursday, 09 March, 2017, 3:26pm

Legendary British pop band Madness will headline a massive Hong Kong Sevens kick-off concert as the Hong Kong Rugby Union announce there will be seven days of fan experience in 2017.

The concert has proven one of the highlights of the week and will take place on Thursday, April 6 in the Sevens Village directly across from the stadium.

Joining Madness on stage will be original member of The Jam, bassist Bruce Foxton, and Russell Hastings in their show From The Jam, which has been touring the globe to much acclaim.

“Over the past 40 years of the Hong Kong Sevens, our fans have come to rely on us to always go one step beyond, so to speak, and we have definitely done that again for next year’s Sevens,” HKRU deputy chief executive officer Robbie McRobbie said.

“Madness and From the Jam are guaranteed to keep the world’s best rugby party hopping over Sevens weekend.”

Famed for their electric live shows, Madness are somewhat familiar with playing to stadium audiences, having performed at the 2012 Olympic Games closing ceremony.

They also played at the Queen’s Diamond Jubilee concert in the same year, boasting timeless classics such as House of Fun, Baggy Trousers and Our House.

“Every year, Madness opens out in a different way than I thought it would,” lead singer Graham “Suggs” McPherson said.

“It’s getting bigger every time and it’s starting to get scary because none of us knows what we’re unleashing, I don’t want to end up a gigantic popular-rock star, but it’s heading in that direction for some peculiar reason.”

The Jam exploded on to the UK punk scene in 1977 with their ferocious sound and Sevens fans can expect to be treated to classic hits such as Going Underground, Town Called Malice and The Modern World.

The Cathay Pacific/HSBC Hong Kong Sevens will be held from April 7-9.