Chinese fans cheer on their team during the Fifa World Cup 2018 qualification match between China and South Korea at Helong Stadium in Changsha. Photo: EPA

China’s Vivo, Wanda and Hisense step in to ‘accelerate’ World Cup chances with sponsors fleeing Fifa

New partnerships come as welcome relief to soccer’s world governing body after image and reputation battered in recent years

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Chinese fans cheer on their team during the Fifa World Cup 2018 qualification match between China and South Korea at Helong Stadium in Changsha. Photo: EPA
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