Russia President Vladimir Putin (centre) kicks a ball as he takes part in the opening of an exhibition match at the World Cup Football Park on the Red Square in Moscow. Photo: AFP
Nick Atkin
Opinion

Opinion

Nick Atkin

World Cup: Vladimir Putin’s PR offensive is the greatest win of all for Russia – call it the Fifa facelift

Shock victory on penalties against Spain has everyone cheering for the underdog hosts, while the Kremlin uses the World Cup to overhaul Russia’s image

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Russia President Vladimir Putin (centre) kicks a ball as he takes part in the opening of an exhibition match at the World Cup Football Park on the Red Square in Moscow. Photo: AFP
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