France midfielder Corentin Tolisso celebrates the team’s semi-final victory against Belgium at the St Petersburg Stadium, where Wanda’s branding features on the advertising hoardings. Photo: AFP

Fifa World Cup: Wanda and Chinese sponsors don’t respect the rules … but that’s a good thing

Fifa’s ‘challenging’ new Chinese partners are shaking up the sponsorship game, according to commercial chief Philippe Le Floc’h

Topic |   Fifa World Cup 2018

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France midfielder Corentin Tolisso celebrates the team’s semi-final victory against Belgium at the St Petersburg Stadium, where Wanda’s branding features on the advertising hoardings. Photo: AFP
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