Ex-France striker David Trezeguet talks to Su Dong in the Tencent studio. Photo: Michael Church

Fifa World Cup: China viewing figures skyrocket as Tencent piggybacks on TV ratings wave

Russia 2018 has captured the imagination of football fans in China in a manner that perhaps no World Cup has managed before, with Tencent cashing in

Topic |   Fifa World Cup 2018

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Ex-France striker David Trezeguet talks to Su Dong in the Tencent studio. Photo: Michael Church
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