Chinese Super League leaders Beijing Guoan wage war on Nike by removing all brand’s merchandise from club shop
As one of the biggest clubs in the country, capital side are opposed to league-wide contract with US sportswear giant
As Portugal and Juventus superstar Cristiano Ronaldo returns to Beijing for his second individual tour, it’s not all good news for sportswear giants Nike in the Chinese capital.
Beijing Guoan are upset with the league-wide deal that sees Nike provide the 16 CSL sides with equipment.
As one of the best supported teams in the country, the 2009 champions believe that they can earn more with an individual rather than shared deal.
The league-wide agreement was renewed in May this year in a “5+5” deal that could run until 2029.
At the time Sina reported that the new deal is worth a total 3 billion yuan (US$470 million) over the next decade. The clubs are set to share 2.2 billion yuan worth of equipment and 800 million yuan in cash over the decade, double the value of the existing deal which runs until the end of next year.