English Premier League

Crystal Palace partner up with Hong Kong’s Royale International ahead of new Premier League season

Company will see its name on Selhurst Park billboards starting with a ‘Hong Kong sponsor derby’ against Liverpool – whose shirts promote Standard Chartered – broadcast around the world on August 21

PUBLISHED : Friday, 20 July, 2018, 8:01am
UPDATED : Friday, 20 July, 2018, 10:19am

Hong Kong company Royale International has become the official logistics partner for English Premier League side Crystal Palace.

They follow the Hong Kong Jockey Club, who are official partners of Manchester United, and Standard Chartered Bank, whose name appears on the front of Liverpool’s shirts, in representing Hong Kong business in the world’s most watched football league.

The partnership marks Royale’s 25th anniversary and it was signed at the club’s Selhurst Park ground with Palace CEO Phil Alexander and Royale’s sales director Philip Murton.

“The partnership will provide an opportunity for Royale International to showcase their products and services to a global audience, with significant presence within the stadium on a matchday,” according to the official Palace statement.

Royale’s name will be broadcast around the world on the LED advertising hoardings starting with the team’s televised game home game against Liverpool on August 21.

Chinese Liverpool fans can now get World Cup stars Mohamed Salah, Roberto Firmino and Sadio Mane shirts with Mandarin names

“We are delighted to welcome Royale International into the CPFC family of partners and we are proud to be the club that Royale has chosen to partner with in world football,” said Alexander.

He added that “Royale International and Crystal Palace both share big ambitions on the global stage.”

The two-season deal also sees Royale get access to players for promotion and screen-time around the ground and on social media.

Murton said the decision to choose Palace was “very simple” based on a number of factors:

“The club’s level of attention to detail and also the responsiveness and enthusiasm shown towards us already has given us great confidence that this will be a most fruitful partnership. This, coupled with the exciting brand of football in the most competitive league in the world, makes this a mouth-watering prospect.”

Palace finished 11th in the Premier League last season on 44 points.

Liverpool mobbed by fans at Hong Kong airport ahead of Premier League Asia Trophy

The company is not the first logistics firm to partner up with the Eagles: Dubai-based GAC was the club’s shirt sponsor from 2006-2014.

Royale join the club’s other official partners for the 2018-19 season shirt sponsor ManBet X, sleeve sponsor All Football (the English-language version of Chinese app Dongqiudi), JD Sports, kit supplier Puma, and Apsley Bespoke Tailors.

The tailors recently launched a collection with Belgium international striker Christian Benteke.