Crystal Palace partner up with Hong Kong’s Royale International ahead of new Premier League season
Company will see its name on Selhurst Park billboards starting with a ‘Hong Kong sponsor derby’ against Liverpool – whose shirts promote Standard Chartered – broadcast around the world on August 21
They follow the Hong Kong Jockey Club, who are official partners of Manchester United, and Standard Chartered Bank, whose name appears on the front of Liverpool’s shirts, in representing Hong Kong business in the world’s most watched football league.
The partnership marks Royale’s 25th anniversary and it was signed at the club’s Selhurst Park ground with Palace CEO Phil Alexander and Royale’s sales director Philip Murton.
“The partnership will provide an opportunity for Royale International to showcase their products and services to a global audience, with significant presence within the stadium on a matchday,” according to the official Palace statement.
Royale’s name will be broadcast around the world on the LED advertising hoardings starting with the team’s televised game home game against Liverpool on August 21.
“We are delighted to welcome Royale International into the CPFC family of partners and we are proud to be the club that Royale has chosen to partner with in world football,” said Alexander.
He added that “Royale International and Crystal Palace both share big ambitions on the global stage.”