A massive crowd saw Liverpool thrash Manchester United at Michigan Stadium during the pre-season tour to the US, but the attendances for the International Champions Cup were down overall. Photo: AFP

European football clubs are missing an opportunity to truly gain a foothold in the U.S. with lacklustre summer tours

The International Champions Cup attendances are down this year as American audiences wise up to the exhibition nature of the ‘tournament’

Topic |   English Premier League

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A massive crowd saw Liverpool thrash Manchester United at Michigan Stadium during the pre-season tour to the US, but the attendances for the International Champions Cup were down overall. Photo: AFP
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