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Serena Williams narrates Nike’s star-studded Oscars advert championing women’s sporting achievements

  • Tennis star heads follow-up to Colin Kaepernick commercial for US sportswear giant
  • Social media reaction to advert championing women is overwhelmingly positive

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Serena Williams appearing in the new Nike advert. Photo: YouTube/Nike
Jonathan White

“If we show emotion, we’re called dramatic,” says 23-time grand slam winner Serena Williams in the opening line of Nike’s new advert championing women.

The 90-second spot, entitled “Dream Crazier”, was released during the Oscars.

It is packed with some of the best known female athletes and their pioneering achievements.

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Williams’ voiceover highlights athletes such as South African runner Caster Semenya, US Olympic snowboarder Chloe Kim and members of the US women’s national football team.

Women boxing, dunking a basketball and defying race organisers to run a marathon also feature.

Williams stars in the ad alongside footage of US Olympic gymnast Simone Biles, US fencer Ibtihaj Muhammad, who competes in a hijab, and San Antonio Spurs assistant coach Becky Hammon, the only female coach in the NBA.

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