Line has proven a hit in Japan, Thailand and Indonesia and is now focusing on more Asian markets, but it has struggled to gain traction in the US and Europe. Photo: SCMP Pictures

How Line is using cute stickers and local knowledge in messaging app turf war with WhatsApp, WeChat

Topic |   Mobile messaging

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Line has proven a hit in Japan, Thailand and Indonesia and is now focusing on more Asian markets, but it has struggled to gain traction in the US and Europe. Photo: SCMP Pictures
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