Facebook rolls out 360 video for News Feed, and Disney, LeBron and GoPro already in on the action
Facebook said its news feed for web and Android platform users will now support 360-degree videos.
A 360 video gives an immersive experience to users by allowing them to view a scene from any angle.
Such videos are created using a special set of cameras that manage to capture all 360 degrees of a scene at the same time.
Support for the iOS platform will follow in the coming months, the company said on Wednesday. (http://bit.ly/1YBQkdg)
WATCH: Facebook releases 360-video support - demo with Star Wars: The Force Awakens
Action camera maker GoPro has posted a video on motocross riding in the Idaho desert, while Vice Media has released a video of on-the-ground reporting in Afghanistan.
Basketball star LeBron James has also uploaded a 360 video, taking viewers behind the scenes during his workouts.
Walt Disney has uploaded a video of its upcoming Star Wars: The Force Awakens movie, which allows viewers to explore the fictional planet Jakku.
Facebook web users can drag a cursor and mobile users can tilt their devices in any direction to experience a 360-degree panorama view.
Anyone can upload 360 videos starting today, but Facebook is not currently allowing users to run ad campaigns with the videos. (http://on.fb.me/1LwRj9r)