Qiyi ranks as one of China’s top streaming sites with over 5 million paid subscribers. Photo: SCMP Pictures

Chinese streaming site iQiyi to spend half its 2016 budget on 40 new shows as market heats up

All of the shows will be local content aimed at paying subscribers, company says

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Qiyi ranks as one of China’s top streaming sites with over 5 million paid subscribers. Photo: SCMP Pictures
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