Instagram only opened up its ad-based service in a big way last month. Its reach now covers 30 countries but all companies are welcome to advertise on the platform, it said. Photo: SCMP Pictures

Mixed messaging: State broadcaster CCTV running ads on Instagram despite service being blocked in China

Hails campaign as a success in reaching 3.7m Chinese expats in US alone, as more Chinese companies venture overseas

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Instagram only opened up its ad-based service in a big way last month. Its reach now covers 30 countries but all companies are welcome to advertise on the platform, it said. Photo: SCMP Pictures
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