Starbucks is so huge in China that knockoff takeaway cups can even be purchased online via Alibaba’s Taobao marketplace, according to local media reports. Pictured here are the brand’s original Christmas-themed cups. The genius of Lyancoffee’s new project is the way in which it rides on the back of the brand’s popularity. Photo: AP

Cashing in on Starbucks: China’s Lyancoffee sets up own Coffee Box brand as WeChat app moves on from delivering foreign brews

Company aims to become nation’s No 1 coffee brand; vows orders will arrive in 15 minutes

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Starbucks is so huge in China that knockoff takeaway cups can even be purchased online via Alibaba’s Taobao marketplace, according to local media reports. Pictured here are the brand’s original Christmas-themed cups. The genius of Lyancoffee’s new project is the way in which it rides on the back of the brand’s popularity. Photo: AP
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