Starbucks is so huge in China that knockoff takeaway cups can even be purchased online via Alibaba’s Taobao marketplace, according to local media reports. Pictured here are the brand’s original Christmas-themed cups. The genius of Lyancoffee’s new project is the way in which it rides on the back of the brand’s popularity. Photo: AP

Cashing in on Starbucks: China’s Lyancoffee sets up own Coffee Box brand as WeChat app moves on from delivering foreign brews

Company aims to become nation’s No 1 coffee brand; vows orders will arrive in 15 minutes

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Starbucks is so huge in China that knockoff takeaway cups can even be purchased online via Alibaba’s Taobao marketplace, according to local media reports. Pictured here are the brand’s original Christmas-themed cups. The genius of Lyancoffee’s new project is the way in which it rides on the back of the brand’s popularity. Photo: AP
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He Huifeng

He Huifeng

He Huifeng is an award-winning journalist and has been focusing on mainland news reporting since 2001 for several overseas media. She has gained an in-depth knowledge of political, economic and social issues on the mainland through years of close observation, which has given her a love for journalism in the field.