Amazon’s SVP of devices David Limp says "computer" was to common a word to activate Amazon's voice-control app. Photo: Business Insider/Julie Bort

The good and geeky reasons Amazon chose the name 'Alexa' for its app

Aside from the technicalities of voice control, Star Trek also played a part in the decision

Topic |   Business Insider

TOP PICKS

Amazon’s SVP of devices David Limp says "computer" was to common a word to activate Amazon's voice-control app. Photo: Business Insider/Julie Bort
READ FULL ARTICLE