Amazon’s SVP of devices David Limp says "computer" was to common a word to activate Amazon's voice-control app. Photo: Business Insider/Julie Bort
The good and geeky reasons Amazon chose the name 'Alexa' for its app
Aside from the technicalities of voice control, Star Trek also played a part in the decision
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Amazon’s SVP of devices David Limp says "computer" was to common a word to activate Amazon's voice-control app. Photo: Business Insider/Julie Bort