bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

hooksAmpRedirectArticle

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

authorLocations

authors

paywallTypes

corrections

sponsorType

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

pdfFiles

seriesReverseOrder

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

readingTime

customTimezone

liveContents

CNBC

By Lora Kolodny
Apple confirmed on Monday that it is acquiring the popular music identification app Shazam. The deal is estimated to be worth around US$400 million, according to Recode.
Apple is not particularly acquisitive compared with other tech giants such as Alphabet or Microsoft. According to Thomson Reuters, Shazam is Apple’s fifth acquisition this year, but only its 68th over the life of the company.
So what did the world’s biggest company see in Shazam? Here are several ideas:
Loyal users
Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam boasts more than 120 million active users, who use the app 20 million times each day, according to the company’s own website. Its users are loyal, too. That loyalty could lead to more paying customers for Apple’s own services, such as Apple Music.
Recurring revenue
Founded in 1999, Shazam was a rarity in music tech: a profitable company. It generates the bulk of its revenue through advertising.
Shazam shows ads to users while they scan their environment to identify a song or other audio playing nearby. The app also shows smaller display ads on the page where the identity of the song is revealed. (And even when Shazam fails to identify a bit of audio, usually due to inadequate time or quality of sound, it shows users an ad.)
Shazam also gets paid to refer traffic to Apple, Spotify and other digital music providers. The idea is that a user identifies a song, then is encouraged to go stream it on Spotify or Apple Music or download it from the iTunes store.
Apple has been talking up its services business to Wall Street, and it wants to be seen as more than a maker of beautiful electronics. So it makes sense for the juggernaut to invest in a software brand that already has recurring revenue and loyal users in dozens of countries.
Data
With its large user base comes a staggering amount of data, and data is the new oil . Shazam knows what people are listening to, where and when, and how those trends are shifting over time.
With this kind of attentional feedback, artists, labels and other businesses can learn where fans are listening in the real world, and make better decisions about where to promote their songs offline.
Intellectual property
Shazam faces competition, including from SoundHound and China’s QQ Music. But Shazam has been granted over 200 patents around its audio recognition and other technology.
The app is best known as a song identifier, but Shazam can also be used to scan movie posters or other images to “unlock” extras, like behind-the-scenes video clips or augmented reality content from a celebrity or brand.
Now all of that intellectual property in audio recognition and advertising becomes Apple’s.
Apple Music, Apple TV and other iOS apps could take advantage of Shazam’s technology by allowing sound or image identification as a feature within them (much like Snapchat uses Shazam today).
We reached out to Apple for more information about how it plans to integrate the Shazam team and technology after the acquisition is completed. Company representatives were not immediately available to comment.
Read the original article at CNBC


Foxconn’s profits drop as iPhone sales falter, but AI boom offers hope

Apple’s AirPods are getting Star Trek-like upgrade with live translation

Huawei mobile platform HarmonyOS expands China adoption, tops Apple’s iOS in 2024

In Indonesia vs Apple, is victory a double-edged sword?

Apple

Why Apple just spent up to US$400 million on song-identification app Shazam

Photo: REUTERS/Yuya Shino

App developer Shazam gets US$40m backing from tycoon Carlos Slim

Carlos Slim is ranked the world’s richest man by Forbes magazine. Photo: Reuters

Tech

Business

Companies

Prior to the deal, Shazam was profitable and was used 20 million times a day around the world


Mergers & Acquisitions