Social media applications like Line, Facebook and Instagram accounted for 51 per cent of Thailand’s US$3.1 billion e-commerce market last year, according to research from PwC. Photo: EPA

The world’s keenest online hagglers help Japan’s Line rule in Thailand

  • Line is Thailand’s dominant messaging platform, with 44 million users, and has added services such as e-payment, transport and food delivery to expand
Topic |   Social media

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Social media applications like Line, Facebook and Instagram accounted for 51 per cent of Thailand’s US$3.1 billion e-commerce market last year, according to research from PwC. Photo: EPA
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