An avatar is displayed in an arranged photograph of the Honour of Kings mobile game, developed by Tencent Holdings Ltd., in Hong Kong, China, on Friday, August 18, 2017. The mobile smash, where professional doppelgängers get paid to help newbies climb both social and gaming ladders, is expected to generate as much as $3 billion in revenue this year. Photographer: Justin Chin/Bloomberg

Real-life bracelet from Honour of Kings video game for Valentine’s? Tencent and Chow Sang Sang think so

  • World’s top-grossing mobile title announced partnership with Hong Kong jewellery retailer Chow Sang Sang
  • More than 100 million women play the game, according to estimate
Topic |   Mobile gaming

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An avatar is displayed in an arranged photograph of the Honour of Kings mobile game, developed by Tencent Holdings Ltd., in Hong Kong, China, on Friday, August 18, 2017. The mobile smash, where professional doppelgängers get paid to help newbies climb both social and gaming ladders, is expected to generate as much as $3 billion in revenue this year. Photographer: Justin Chin/Bloomberg
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