The popularity of short video-sharing apps like Kuaishou and Douyin – marketed outside China as Kwai and TikTok, respectively – has exploded the past few years on the back of a growing new segment of consumers known as Generation Z. Photo: K Y Cheng

China’s Kuaishou, TikTok close gap with YouTube among highest-grossing video apps

  • The two popular Chinese short video platforms plan to increase user growth by expanding into longer formats
Topic |   Apps

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The popularity of short video-sharing apps like Kuaishou and Douyin – marketed outside China as Kwai and TikTok, respectively – has exploded the past few years on the back of a growing new segment of consumers known as Generation Z. Photo: K Y Cheng
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