Chinese tech companies want to turn space into the final frontier… of marketing
Alibaba, Douyu and Huami satellites launch in a promotion that turn out to be less than unique
If you were devising a promotional strategy for a tech company and your boss told you there was an unlimited budget, what would be your most outlandish plan? It looks like not one, but three marketing departments in China were asked this question and all came up with the same idea: launching a satellite into space with the company’s name on it.
Ecommerce giant Alibaba, smart wearables maker Huami, and one of China’s largest esports live streaming platforms Douyu all saw their own satellites launched on Friday last week, making space the final frontier of marketing.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
Alibaba captured the most attention with a satellite dubbed Tmall International. It carried 1,111 recordings of love confessions from Singles' Day on November 11 -- also known as Double 11.
Singles’ Day, the shopping event that makes Black Friday look like a yard sale
