How Disney and Tencent plan to make China fall for Star Wars
China’s first Star Wars novel will be released chapter-by-chapter… and it’s all canon
The world and story of Star Wars has been shaped by plenty of artists, like JJ Abrams, Ron Howard and Jon Favreau. Now you can add a new name to the list: His Majesty the King.
That’s the name used by a Chinese online author tasked with writing a new Star Wars novel just for China. And Tencent’s China Literature, the country’s biggest online publisher, confirmed that the book will be canon.
What does that mean? Well, think about it this way. Remember Han Solo’s death at the hands of Kylo Ren in The Force Awakens? (Uh, spoilers!) That means any Star Wars stories set after The Force Awakens -- whether film, book, comic or game -- can’t show Han alive and well, because he’s dead. And any story set before The Force Awakens can’t show Han getting killed by, say, Chewbacca, because that’s not how or when he dies.
That same principle extends to whatever happens in the new Chinese novel, and it means that any future Star Wars stories will have to account for the events of His Majesty the King’s work.
“His Majesty the King will follow Star Wars’ overall worldview, and if other authors are involved with the history and stories created by His Majesty the King, they will need to follow his settings,” a China Literature spokesperson said.
It’s a remarkable club for any author to join, let alone one who made his name on a unique reading platform built on user-generated content.
“Marvel is a lot easier to understand,” said Yen. “Star Wars, there’s a whole universe out there.”
The new novel will try to accommodate local tastes. A report posted by the official Star Wars Weibo account said last week that the new book will be an “authentic Star Wars story with Chinese characteristics.” The author elaborated slightly on this.
“Using a Chinese building, a Chinese name or a Chinese face is not enough,” said His Majesty the King. “Within the (Star Wars) system, there’s no limitation on writing a story of Chinese people.”
(China Literature at first agreed to, then declined, our request to interview His Majesty the King. Lucasfilm did not respond to our request for comment.)
In an author’s note for one of the xianxia novels, he said that writing web novels helped relieve his ennui from working at a state-owned enterprise and that he quit his job to become a full-time author. He now has around 420,000 followers on web novel platform Qidian.com.
He also said at the Star Wars announcement event that he would add many “online literature elements” that are popular among young people in China. China Literature confirmed to us that the new Star Wars book will be serialized by chapter, common for web novels in the country, where readers pay for each chapter.
Jo Lusby, co-founder of Pixie B, a Hong Kong-based consultancy focused on media and publishing, previously told us that the payment-by-chapter business model means that the works are highly commoditized.
“The writing style is designed to be read in interim on a mobile phone on a crowded subway train,” Lusby told Abacus. “They can be exhausting if you try and read them in a linear form because there are constant climaxes to keep people on the hook, to make sure they come back for the next section.”
If it succeeds, the new novel won’t just be good for Disney and Star Wars. Some think the deal is more strategically important for Tencent and China Literature.
“Building a relationship with Disney through Star Wars -- I think that’s the bigger strategic significance.”
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