CCTV's annual Spring Festival Gala is the most-watched show in China each year. File photo: China Foto Press

Short video app Kuaishou to give out record 1 billion yuan in digital red packets at 2020 Spring Festival Gala

  • Kuaishou will be the exclusive “red packet” partner of the 2020 Spring Festival Gala, the world’s most-watched national TV broadcast
  • The giveaway this year is the highest ever in the history of the gala since the virtual red packet concept was introduced in 2015
Topic |   China technology
CCTV's annual Spring Festival Gala is the most-watched show in China each year. File photo: China Foto Press
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