Renren, launched in 2005, has often been compared to Facebook. Source: Screengrab

Can Renren, ‘China’s Facebook’ from the dotcom era, win back its millennial audience with nostalgia?

  • Once widely used by students, Renren fell out of favour in the smartphone era as mobile-focused apps such as WeChat and Weibo became more popular
  • It has launched its first mobile social networking app, hoping to win this demographic back
Topic |   Facebook
Renren, launched in 2005, has often been compared to Facebook. Source: Screengrab
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