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Tencent Music antitrust probe suspended by China authorities amid licensing deal with ByteDance

  • The authorities had been investigating Tencent’s licensing deals with the world’s three largest record labels
  • They dropped the probe around the same time Tencent Music licensed songs to TikTok-owner ByteDance, sources say

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Music streaming is one of Tencent’s few business units that has made it big beyond its home market. Photo: Reuters

China’s antitrust authority has suspended a probe of Tencent Music Entertainment Group’s dealings with the world’s three largest record labels, according to people familiar with the matter, lifting a cloud hanging over that country’s dominant music streaming company.

The State Administration of Market Regulation told Tencent Music and the record labels in January that it had paused the investigation, which began in January 2019, according to the people, who asked not to be identified because the government inquiry wasn’t public.

Tencent’s American depository receipts rose as high as US$13.64 following Bloomberg’s report on the move. The shares were previously down as much 3.5 per cent to US$12.98 on Wednesday in New York.

The agency did not say why it dropped the probe, according to the people, but the move happened around the same time Tencent Music licensed songs to ByteDance, owner of the popular TikTok service and its Chinese equivalent Douyin. The regulator did not respond to requests for comment, while a representative of Tencent Music did not have a comment.

Tencent offers a range of music services, including an online library of songs and live-streaming of performances. It is not alone in the Chinese market – tech giants such as Alibaba Group and NetEase have their own platforms – but Tencent dominates the industry and often serves as the music pipeline for competitors. (Alibaba Group is the parent company of the Post.)

The authorities had been investigating Tencent’s licensing deals with Universal Music Group, Sony Music Entertainment and Warner Music Group, which gave the company exclusive rights to sell songs from companies that accounted for about 70 per cent of global music sales in 2018. Tencent pays the major record labels a fee for the rights to represent their songs, and then sublicences that music to other services in China, such as music and video platforms operated by Alibaba, NetEase and ByteDance.
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